【名师名家走进信工院系列讲座】Business Analytics Using Genetic Algorithm for Model building Automation
主讲人：赵强Ryan Zhao
时间：2019.5.17 下午13：30-14：30
地点：鹤琴楼218
赵强教授简介：Ryan’s more than 20 years of experience has included a wide range of positions, covering marketing, sales, CRM, big data analytics and management in retailing, telecom and financial industry. In most recent years, he funded and held executive management positions at ARC, an innovative big data solution provider to clients across Canada and China, such as Shoppers Drug mart, TD Financial Group and Shanghai Bailian Group (China).
As a big data innovator, Ryan Zhao insists that the solutions have to drive business bottom line and bring financial impacts to the clients. His consulting approach starts with understanding the clients’ business requirements and designing KPIs to drive ROI, and optimizes the analytic solution based on insights from continuous evaluations. Ryan’s professional experiences are focusing on marketing strategy, customer segmentation, statistical modeling, pricing optimization, store location analytics in both retailing and financial industries.
Mr. Zhao holds Master's degree in Biostatistics from University of Toronto and Master's degree in computing science from University of Guelph. He currently serves as a faculty member in Schulich School of Business and teaches Marketing Analytics. He has been invited to speak at various conferences, including data Marketing conference. Ryan also has passion on teaching. His goal is to fill up the ‘last mile’ between academic education and industrial needs for qualified data analysts.
内容简介：Business analytics has enjoyed 60 years’development thus received tremendous progress on applications of analytics methedologies. These methodologies have been applied to the most aspects of business management, including but not limited to product portfolio amanagement, pricing management etc. Many big data analysts devoted themselves to applying advanced AI algorithms to either improve efficiency or accuracy of decision making. As an optimization algorithm, Genetic Algorithm (GA) can be used for automating predictive model building process. A conceptual framework in applying genetic algorithm to data analytics is presented.
